Thailand’s famous coastlines in Phuket and Koh Samui have long been the top choice for property investors. But a serene coastal district, Sichon, is quickly becoming the country’s next luxury beachfront hotspot. Located in Nakhon Si Thammarat province, this ‘hidden gem’ offers an authentic alternative for those seeking paradise away from the crowds.
Once a quiet fishing village, Sichon is now on the radar of savvy investors and lifestyle seekers. With significant infrastructure projects underway and the arrival of world-class branded residences, the area presents a unique opportunity for property buyers in 2025. This guide will explore the best beachfront villas in Sichon, the factors driving its growth, and what you need to know before investing.
The Beachfront Villa Market in Sichon
Sichon’s property market is transforming. It faces the calm, turquoise waters of the Gulf of Thailand and remains largely untouched by mass tourism. This provides a peaceful contrast to Thailand’s more commercialised coastal destinations.
The market gained serious momentum in February 2025 when Banyan Tree Residences Sichon broke ground. This was the first ultra-luxury branded residence project in the region’s history and has sparked wider interest. Today, you can find between 21 and 29 properties listed across different platforms, with prices ranging from affordable houses at THB 2.4 million to ultra-luxury villas over THB 85 million.
Here’s a quick look at the current market:
• Median Sales Price: THB 65,000,000
• Beachfront Land Price: THB 8–11 million per rai
• Average Price per sqm: THB 81,900–145,000
• Year-on-Year Land Price Growth: 57%
Top Beachfront Villas in Sichon for Sale in 2025
Sichon offers a variety of luxury properties. Here’s the top beachfront villas available for sale in 2025.
Banyan Tree Residences Sichon
Banyan Tree Residences Sichon is a luxury beachfront villa development located on Sichon Beach, Thung Prang, Nakhon Si Thammarat. The project offers 15 exclusive sea-view pool villas, each with 4 bedrooms and spacious indoor–outdoor living. Completion is expected in Q3 2026.
The developer is Urasaya Property Co., Ltd., led by Mr. Ravi Chandran, former CEO of Laguna Phuket under Banyan Tree Holdings. The team has already completed another villa community in the Sichon area.
The project has earned multiple industry recognitions, including:
• Best Branded Beachfront Development Thailand – Nestopa Thailand Digital Property Awards 2025
• Best Architectural Design (Greater Samui) – PropertyGuru Thailand Property Awards 2023
• Best Residential Development (Greater Samui) – PropertyGuru Thailand Property Awards 2023
These awards highlight Banyan Tree Residences Sichon as one of Thailand’s leading luxury beachfront developments.
Located only 35 minutes from Nakhon Si Thammarat International Airport, residents can easily connect to Koh Samui, Krabi, and Phuket.
Key Amenities
• 24-hour security & CCTV
• Concierge service
• Laundry facilities
• Lobby and mailbox
• Pet-friendly environment
Backed by the internationally renowned Banyan Group, the project combines beachfront living with luxury hospitality standards.
Investment Potential in Sichon
Sichon’s real estate market offers strong investment potential.
• Capital Appreciation: Beachfront land prices have shown 57% year-on-year growth. Current prices are still significantly lower than in Phuket or Koh Samui, suggesting major upside potential.
• Rental Yields: Gross rental yields in Thailand typically range from 5% to 8%. Luxury branded residences like Banyan Tree can command premium returns through their global rental management services.
• Early-Mover Advantage: Investing now, before the market fully matures, could lead to the most significant gains. Analysts compare Sichon’s current stage to where Phuket was three decades ago.
Why is Demand for Villas in Sichon Growing?
Several key factors are driving the demand for beachfront properties in Sichon.
Major Infrastructure Development
The Thai government is investing heavily in the region’s infrastructure, making Sichon more accessible and attractive.
• Nakhon Si Thammarat International Airport Expansion: A THB 1.46 billion expansion completed in 2023 allows the airport to handle four million passengers annually, with direct flights planned from Singapore, China, and Malaysia.
• Koh Samui Sea Bridge Project: A proposed 37km bridge will connect Khanom (near Sichon) to Koh Samui, cutting travel time from an hour by ferry to just 20 minutes by car. Construction is set to start in 2029.
• Road Connectivity: The extension of Chalerm Phrakiat Road and the development of the Southern Economic Corridor will further improve regional connectivity.
Booming Tourism
Nakhon Si Thammarat province is experiencing remarkable tourism growth. In 2024, it welcomed 3.83 million visitors, generating THB 13.2 billion in tourism revenue. The area’s appeal to international tourists from Malaysia, France, and Germany highlights its growing global reputation.
As C9 Hotelworks Managing Director Bill Barnett notes, ‘Airlift is the foundation of tourism growth, and Nakhon Si Thammarat’s access to three international airports provides a strategic advantage.’
Lifestyle Benefits of Living in Sichon
Owning a villa in Sichon offers more than just financial returns. The lifestyle is defined by natural beauty, tranquility, and authentic Thai culture.
• Pristine Beaches: Enjoy untouched beaches like Hat Sichon and Hin Ngam Beach, with calm waters ideal for swimming and kayaking.
• Natural Attractions: Explore nearby Khao Luang National Park with its stunning waterfalls and jungle trails.
• Affordable Luxury: Living costs are remarkably low. One expat noted, ‘It’s the same sea as Samui, but at a third of the price.’ A comfortable lifestyle can be maintained on a budget of around THB 37,000 (~$1,050) per month.
Tips for Buying Property in Thailand
Foreigners buying property in Thailand should be aware of the legal landscape. While foreign land ownership is restricted, there are legal ways to acquire a beachfront villa.
• Leasehold: This is the most common structure for foreigners. It involves a 30-year land lease, renewable for a total of 90 years.
• Engage a Lawyer: Always hire an independent Thai property lawyer to conduct due diligence and verify the title deed (Chanote is the strongest).
• Visa Options: Consider the Thailand Elite Visa, which offers residency options ranging from 5 to 20 years. Banyan Tree Residences Sichon even includes a complimentary 10-year Elite Visa with a property purchase.
Your Next Move in Sichon
Sichon offers a rare opportunity to invest in an emerging luxury market with enormous potential. The combination of stunning natural beauty, significant infrastructure investment, and competitive pricing makes it a compelling choice for 2025.
Whether you’re looking for a peaceful lifestyle change or a strategic investment, the villas in Sichon provide an entry point to one of Thailand’s most promising coastal destinations.
Ready to explore your options? Visit Urasaya Property to discover the finest beachfront villas Sichon has to offer and secure your piece of paradise.
